I have to share a client success story with you! As you know, I’m a big believer in personal notes and one of the unconventional times I encourage clients to send notes is when they DON’T get the business.
In …this case, the gentleman I was working with took my advice and won a handsome commission as a result!
Someone came in to purchase a vehicle from his dealership. The family ended up purchasing their car elsewhere, another brand actually. I encouraged him to follow up with a note to thank them for their time and remind them that he was there as a resource for their friends and family in the future.
The recipient was so impressed by my client’s humility as well as personal care that they immediately referred him to a friend looking to purchase a vehicle.
A week after the card had been sent; the referred prospect walked in and purchased a vehicle because this salesman left such an impression!