endcoldcallingforever

The ROI is Always in the Relationship!

Have you taken dirty money? My guess is you probably have!

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How do I know this to be true? Because with full disclosure I’ll admit that I have too, but that’s all changed.

I recently walked away from a $7000.00 deal. That’s right $7000.00 ready to buy an exclusive product we had sourced in my promotions business. So why did I walk away from cold hard cash? Because it was dirty!

Why was it dirty? Because the new client was disrespectful towards my team members, interrupted me when we had conversations and had unreasonable demands in terms of response time. He was suspicious that we would try to “pull a fast one” and send him damaged goods before we even placed the order.

Clearly, we had no connection and a serious lack of trust in the business relationship. If I’m honest, I saw the writing on the wall from the beginning but was excited about developing this new item that would serve his business exceptionally well. All along I ignored my intuition which was yelling at me to run for the hills.

See if you recognize the telltale signs of a dirty money client;
• Late for meetings
• Demanding of your time and energy
• Wants the lowest price for the highest quality solution
• Questions pricing
• Doesn’t pay their bills on time

I find it interesting that the clients who spend $25,000.00, $50,000.00 or $100,000.00 are reasonable, respectful, trustworthy and loyal clients. When we walk away from dirty money it frees us to serve these deserving people at a much higher level.

So the question is would you take dirty money? Would you walk away from an “easy” $7000.00 if that money clashed with your values and ultimately was not a mutually beneficial relationship?

Remember that the ROI is not necessarily in the dollar value but rather is always in the Relationship!

Author: nikkipett

Author, speaker, and philanthropist, passionate about helping you reach your goals! WHAT I BELIEVE Cold calling sucks! Mass marketing is a major waste of money! Clients deserve to be treated like royalty. Great relationship marketers always give first. Great relationship marketers don’t keep score. People are desperate to be heard and active listening will make you a ton of money. A humble heart will line your pockets with thousands of dollars. People WANT to help you grow your business and succeed. It’s ok to fire PITA clients who suck the life and passion from you! Anyone can grow their business 43.3% just like I did during a recession if you follow my system!

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