I have to share a client success story with you! As you know, I’m a big believer in personal notes and one of the unconventional times I encourage clients to send notes is when they DON’T get the business.
In …this case, the gentleman I was working with took my advice and won a handsome commission as a result!
Someone came in to purchase a vehicle from his dealership. The family ended up purchasing their car elsewhere, another brand actually. I encouraged him to follow up with a note to thank them for their time and remind them that he was there as a resource for their friends and family in the future.
The recipient was so impressed by my client’s humility as well as personal care that they immediately referred him to a friend looking to purchase a vehicle.
A week after the card had been sent; the referred prospect walked in and purchased a vehicle because this salesman left such an impression!
I’m confident his story is shared at dinner parties within this circle of friends, wonderful impression made and another slice of humble piece that leaves a great taste in everyone’s mouth!
endcoldcallingforever 